How to Get Noticed on Social Media

and Beyond in 2024

 

;
It’s no secret that social media and content marketing are constantly changing. How many times have you gotten on Instagram and had some “expert” tell you the current changes to the algorithm?

It’s a lot to keep up on – especially when you have a business to run and clients to serve. The last thing you want to worry about is how to stay top of mind when it comes to your content and how to get in front of more people to bring traffic, leads, and sales to your business.

Well, we’re going to make it a little easier for you by sharing some of the trends we’re seeing that can help you get more traffic to your business in 2024.

Video Content

This has been the trend for a while now, but it’s definitely not slowing down anytime soon. If you’re not going any type of video content (TikTok, Reels, or YouTube), you’re going to be left behind.

Now, that’s not to say ALL of your content has to be videos, but what we’ve seen is that the more videos you create, the more growth you’ll likely see on your accounts.

For our Magnify members, we’ve started including at least one video idea per week that goes along with the current trends we’re seeing on both Instagram and TikTok. Over the past few months, we’ve been seeing more B-roll (i.e. doing day-to-day tasks with the words on top of it) and video memes. Not only are these super easy to create, but they’re helping our members gain more traction on their accounts.

Podcasting

Ten to fifteen years ago, when we both were starting our online businesses, blogs were all the rage. Actually, we both started out as bloggers.

Now, podcasting is where it’s at. Podcasting is definitely not new, but more and more podcasts are being produced every single week and we’re finding it is where most people are consuming content.

Your podcast doesn’t have to be a highly produced thing either. You can do a smaller or “secret” podcast that allows your audience to consume your content without having to spend a ton of time on it.

We create an outline for podcasts (and blogs and YouTube videos) each month for our Magnify members simply because this is evergreen, searchable content that people can come back to over and over again. It’s a great way to market your business and build authority with your audience.

Storytelling Content

Gone are the days of just posting a picture on Instagram with a 2-sentence caption. It’s just not working anymore.

Your audience wants to know that they’re relatable to you, otherwise, it’s going to be a quick unfollow or scroll past. And that’s the last thing you want when you’re trying to grow a business!

Captions are getting longer, and that’s a GOOD thing when it comes to growing your business. Longer captions allow for more storytelling, which will help your audience get to know you, like you, and trust you… and ultimately lead to more sales!

But, it’s not just YOUR story they want to hear. They want to hear the results you’re getting people too. In Magnify, we include storytelling captions every single week because it’s what is getting our members’ actual results when they’re posting on social media!

Collaborations

In order to have more sales in your business, you need to have more traffic. And one of the easiest ways to get new eyes on your content ORGANICALLY is through collaborations.

We love doing freebie bundles where you get a bunch of business owners who serve similar audiences (i.e. entrepreneurs, women over 40, parents, etc.) who all promote their lead magnets together as a bundle and then share the list. We’ve done several of these over the last year and have added over 1,000 new subscribers to our list!

Other collaborations that help get new eyes on your business include being guests on podcasts, doing collaborative live videos on Instagram, Facebook, or TikTok, or even simply dueting another person’s Reel or TikTok!

If you’re ready to grow you business, get visible, and get new eyes on your business, start incorporating one or all of these trends into your business! We can’t wait to see your business thrive in 2024!

Need help when it comes to your video or storytelling content? Be sure to grab our FREE 7-Day Captions + Graphics guide that helps you create high-converting content in less than 15 minutes a day!

7-Days Of Content Captions + Graphics

Get Noticed and Make More Sales: Unlock the Power of Consistent Social Media Posting with Our FREE 7-Day Content Captions + Graphics Guide.

Grab your FREE 7-Day Captions + Graphics guide by entering your info below!

You have Successfully Subscribed!

Register for the FREE 5-Minute Content Method™ Training by entering your info below!

You have Successfully Subscribed!

Register for the FREE Audience Growth Workshop by entering your info below!

You have Successfully Subscribed!